Growth / Site marketing
BM
Marketing

Site-wide moments

🎭
A moment re-themes the home hero for holidays and acknowledgements (Pride, Black History Month, Women's Day, the holidays…) inside the design system: a gradient tint, a background image the tint covers, foreground art clipped by the hero's rounded edge, a short message, and an optional link. One live moment at a time; the window schedules it. Preview on the live hero β†’
MomentLayoutWindowStatusHero CTR
πŸ³οΈβ€πŸŒˆ Pride
links to /moments/pride (custom page β€” future dev)
Art left Jun 1 β†’ Jun 30 Live 2.1%
πŸ•Ž Holidays
Hanukkah + Christmas window
Art right Dec 1 β†’ Jan 2 Scheduled β€”
πŸ’ Women's Day Art left Mar 8 β†’ Mar 9 Draft β€”
✊🏿 Black History Month Art left Feb 1 β†’ Feb 28 Ended 3.4%

πŸ³οΈβ€πŸŒˆ Pride Live Β· ends Jun 30

Basics

One moment can be live at a time β€” overlapping windows warn at publish.

Message

Destination is a custom marketing page β€” future development; until it ships the link can point anywhere (or stay off).

Theme slot Β· constrained β€” moments can't leave the design system

⬆ 2400Γ—800 photo/pattern
sits under the tint, stays visible
⬆ transparent PNG
anchored to the edge β€” the hero's radius crops it
ART L
ART R
MINIMAL

Live preview

πŸ³οΈβ€πŸŒˆ
Love lives here
Every host signs the open-door pledge.
Our inclusion promise β†’
Crash anywhere, spend less.

On phones the art and message collapse into a single pill under the headline β€” the tint and back image still carry the moment.